Launching a new product or initiative? Modjo's platform empowers revenue teams to track and optimize their efforts for maximum impact.
Here's how to leverage Modjo to monitor the success of your key business initiatives:
1. Define and Tag Your Initiative:
Create a Dedicated Topic: Within Modjo, establish a specific "Topic" representing your new initiative. For example, if you're launching a "New Product," create a corresponding "New Product" topic. Here is how to proceed.
Train Your Team: Ensure your sales and customer-facing teams are familiar with the new topic and consistently incorporate it into their conversations with prospects and customers.
2. Track and Analyze Conversation Data:
Access Modjo Analytics: Navigate to the "Analytics" page within your Modjo platform.
Filter for Relevant Data: Use the filter options to focus on specific teams or periods relevant to your analysis.
Dive into Topic Insights:
Click on the "Topics" tab at the top of the page.
Select the specific topic you want to analyze (e.g., "New Product").
Monitor Topic Mentions: Instantly view the volume of conversations where your team mentions the "New Product" topic.
Track Trend Over Time: Analyze the percentage change in call volume mentioning your topic to understand its adoption rate and impact on conversations.
3. Leverage Insights for Optimization:
Identify Top Performers: Pinpoint team members who excel at incorporating the new initiative into their conversations. Use their techniques as best practices for training and coaching.
Uncover Conversation Gaps: If mentions of your initiative are lower than expected, investigate potential reasons. Are there knowledge gaps within the team? Do sales materials need adjustments?
Measure Impact on Revenue: Correlate the frequency of topic mentions with sales performance metrics to quantify the impact of your initiative on revenue generation.
Modjo empowers you to go beyond simply launching initiatives. By tracking and analyzing conversation data, you gain actionable insights to optimize your team's performance, drive the adoption of key initiatives, and ultimately, maximize your revenue potential.