I. What are topics?
Topics are groups of words and phrases that you can detect in all/some calls. Defining topics allows you to identify and highlight the most important elements of a conversation!
Analysis of potential objections, mentions of competitors... Topics will help you to spot them in just a glance!
For the managers, Topics will help you get some insights regards to your sales' meetings: do they pitch your new feature? Do they take your next steps well?...
Topics must be created manually based on the subjects you'd like them to capture the insights of. It allows you to be very specific about vocabulary and wording that your calls might contain.
ex: Was our biggest competitor mentioned during this call? => By creating a Topic "Competition", you can see right off the bat if it was the case!
💡Some topics are provided from the get go by Modjo in multiple languages (French, English, German, Spanish, Dutch).
II. Setup
Go to Settings => Topics
Click on Add Topic
1. Give a name to your topic e.g. "Competition", "Price", "Objections"
2. Determine which team(s) you'd like the topic to be enabled for.
Pick a color for your topic (will be displayed in the call details of each meeting where the topic was identified for easy recognition)
ex:
Mentioned by: This feature allows you to create topics where the keywords defined have been pronounced by either the Modjo user or the attendee(s) of your meetings
(or both).
Add keywords by language:
Determine the language
Add your keywords.
💡These keywords (and thus your topic at large) will only be detected in meetings held in that language.
Click on "+ Add keyword"
💡You can add as many keywords as you wish (no limitation regards to the singular/plural form)
Click on Save
🚨Important: To ensure the accuracy of your topics, make sure to continuously add new keywords based on your teammates' meetings! The more keywords, the more often your topics will be identified.
Examples of our topics 🍍:
III. Translating your initiatives into topics
While actually creating topics is fairly simple, at times the challenge can just be "what exactly do i want to track?"
We suggest that you start of by identifying the key priorities and initiatives you’ve recently focused on or will be rolling out in the near future. For instance, have you lately:
Rolled out new pricing?
Launched a new feature or product?
Trained on a new Sales Methodology?
Been working on stronger objection handling or competitor differentiation?
These team roll-outs, priorities and initiatives are what your Topics should be grounded in. Since every company has different priorities/initiatives, your Topics must be catered to your organization.
Example:
Context: My sales' prospects ask for recommendations in their meetings
Topic name : Recommendation
Keywords: Do you have any recommendations, do you know someone i can contact, etc.
💡Few tips:
You can get figures regards to your topics (and thus keep a track of them) through the Analytics page! For further details, click here 🙂
You can filter the calls by topic in the explore page and thus focus on the ones you're interested in!
Related article: