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Setting up AI CRM Filling templates
Setting up AI CRM Filling templates

Maximize your sales efficiency with AI-powered CRM autofill.

Updated over a month ago

The configuration of AI CRM Filling templates is at the core of Modjo's autofill functionality. Here’s a guide to effectively set them up and improve your CRM processes.

1. Getting started

Prerequisites:

  • You must be an administrator or manager at Modjo.

  • AI Modjo must be activated in your organization.

  • Your organization should be integrated with Salesforce or Hubspot

To begin the configuration, go to Settings > Templates > AI CRM Filling.

2. Test your instructions before creating templates

Before configuring a template, it is recommended to test your instructions using the AI instruction testing platform. This allows you to refine your guidelines to achieve the best results.

How to Use the Testing Platform:

  • Access the AI CRM Filling section in Settings.

  • Click on "Test Your Instructions."

  • Fill in the required fields:

    • Test name (optional)

    • Call URL (mandatory)

    • Call language

  • Enter instructions for each CRM field:

    • Field name

    • AI instruction for the field

  • Launch the test and adjust your instructions based on the results.

The platform will display results for each instruction, allowing you to iterate and improve your guidelines before creating a template.

💡 Tip: You can test multiple instructions for the same CRM field to identify the best formulation before creating the template.

You can save your tests for future reference and easily copy successful prompts for use in your templates.

3. Create an AI CRM Filling template

A) Add a template

Click on "Add Template" or select a default template.

B) Name and filters

Provide a descriptive name for your template (e.g., "Discovery Call – AE Team") and apply relevant filters (teams, tags, call duration, etc.).

Example Template:

  • Title: BDR - BANT

  • Teams: BDR France, BDR UK

  • Tags: Qualification

  • Duration: Over 3 minutes

C) Link the CRM fields to auto-fill:

Search and select the desired fields from Leads, Contacts, Deals, or Accounts.

Select the fields from your CRM that you wish to autofill (Leads, Contacts, Accounts, etc.).

Currently, we support the following field types : Text, Number, Date, Picklist, Multipicklist, Checkbox.

Other types will be available soon, but don't hesitate to ask our support team.

D) Write AI instructions for each field:

Create clear guidelines for the AI regarding the information to extract from the call.

  • For each field, write a concise description of the information to be extracted during the call.

  • Start simply: Avoid excessive details or examples to minimize potential errors.

  • For list results, end the instructions with "Use a bullet list in markdown for the response format."

Example 1 : Timeline

Explain the ideal timeline for implementing this solution, including key dates or deadlines to be aware of. Present the information in a bullet list in markdown format.

Example 2 : Company structure

Provide comprehensive information about the prospect's company structure, including:

  • The number of departments collaborating

  • The number of people in each department

  • The number of countries where the company operates (if applicable)

Understanding the hierarchy and decision-making process is essential: who makes decisions, who leads, and who executes. Also, mention if there are subsidiaries. Use a bullet list in markdown format for your response.

Example 3 : Decision makers

Identify the key decision-makers involved in the sales process, specifying:

  • Their position within the organization

  • Their role in approving the budget or solution

Present this information as a bullet list in markdown format, with one point per decision-maker.

E) Select your validation mode

Modjo offers you two options to push the CRM fields after the call.

A. Automatic push (recommended)

After the call, Modjo automatically pushes the content extracted from the conversation in your CRM, without asking your team for a minute of their time.

This approach can also be very interesting to think of new informations you would like to save and store now that it's not wasting time to your teams.

For example, you can automatically log data such as positive and negative product feedback or track how prospects first heard about your company.

B. Manual validation by sales representative

Once a call has been imported and analyzed, the user receives a notification indicating that the call is ready for review. This notification displays the automatically detected content for relevant fields. The user then reviews, makes any necessary edits, and simply clicks "Send to CRM" to log the information.

This quick, two-click process saves time while ensuring accuracy for critical data, allowing your team to maintain high standards without compromising on efficiency.

F) Save and publish the template

Once you are satisfied, save and publish the template. It will automatically apply to matching calls.

4. Involve your teams

Once your templates are ready, engage your teams by explaining how to use the new feature. Here’s an example message to send to your colleagues:

  • Automatic push (recommended)

[No more wasted time filling the CRM]

Hi Team,

I am excited to announce the launch of Modjo's AI CRM Filling feature! It will now predict and automatically fill in the CRM fields after your calls !

I've implemented it for the following fields :

  • Field 1

  • Field 2

  • Field 3

Feel free to share your thoughts so we can continue improving it.

Let’s take advantage of this innovation to enhance our sales process!

  • Manual validation by sales representatives

[No more wasted time filling the CRM]

Hi Team,

I am excited to announce the launch of Modjo's AI CRM Filling feature! It will now predict and automatically fill in the CRM fields after your calls.

You will only need to validate the fields with a simple click, ensuring data quality while saving time.

Here is a Loom from Modjo that briefly explains how to use this feature effectively. Please take a moment to watch it!

Feedback: after using the feature, feel free to share your thoughts so we can continue to improve it.

Let’s take advantage of this innovation to enhance our sales process!

5. Best practices

  • Adapt templates: Create specific templates for different call types, sales stages, or teams.

  • Prioritize clarity: Write clear and concise AI prompts that have been tested for effectiveness.

  • Test before deployment: Use the Prompt Testing Platform to refine prompts and ensure accuracy.

  • Regularly review and optimize: Analyze template performance and make adjustments based on results.

💡 You can have multiple active templates simultaneously, allowing for flexible CRM updates tailored to the specific needs of each team.

This feature is still in beta, so please share your feedback to help us improve it.

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